Negative keyword match types 255265-Negative match keywords
Negative keyword match types When using negative broad match, your keywords are matched to multiple variations of a phrase, not all of which will be logical extensions of the phrase you're targeting, and not all of which will be pertinent to your businessNegative keywords are words and phrases that tell Google Ads not to show your ads if a search contains those words Negative keywords have three match types Broad, Phrase, and Exact Modified Broad negative keywords do not exist, because Broad negative terms work similarly to Modified Broad match termsThe negative keyword match types include negative broad match keywords, negative phrase match keywords, and negative exact match keywords Display Keywords and Video Keywords Display Keywords & A Guide To Ads Keyword Match Types Hallam Negative match keywords